# Day-22 — Video Script: Flyers & Posters (180-min lesson)

**Format:** Narration + screen-demo cues. Read naturally. Spoken time ≈ 25–30
min; the rest is guided practice.

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**[0:00 — INTRO]**

"Assalam-o-Alaikum! I am Ali Akbar Shah, and this is Day 22. Yesterday: the
tiny business card. Today we go bigger — flyers and posters. Same print rules,
new skill: the message hierarchy. By the end, you will design an A5 flyer and
export it twice — once for the print shop, once for WhatsApp."

**[SCREEN CUE: Show a printed A5 flyer, then CorelDRAW blank.]**

**[2:00 — SIZE + THE 3-SECOND TEST]**

"A5 is 148 by 210 millimeters — half of A4. With 3 millimeter bleed, our page
is 154 by 216. And here is the golden rule of flyers: the 3-second test. A
stranger gives your flyer three seconds. In that time they must understand
WHAT it is and WHAT to do. If the headline is not readable at arm's length,
the flyer fails."

**[SCREEN CUE: Layout > Page Size 154 × 216 mm; trim/safe guides; hold a print
at arm's length demo.]**

**[6:00 — HIERARCHY]**

"Every flyer follows one order: headline — the biggest text, one promise.
Offer — the deal. Details — date, place, phone, short lines. And CTA — call to
action — ONE instruction. Not three. One. 'Call now.' 'Visit today.'"

**[SCREEN CUE: Sketch the four blocks on screen as empty boxes first.]**

**[9:00 — BUILD: BACKGROUND + PHOTO]**

"Full-bleed brown background — F11, CMYK values. Now the hero photo: File >
Import. I am using a free-license bakery photo. It bleeds off the top edge.
Now the critical check: select it, Bitmaps > Resample — 300 dpi? Good. Then a
transparent brown overlay with the Transparency tool, so our white headline
will read clearly."

**[SCREEN CUE: Build live — import, resample check, transparency overlay.]**

**[14:00 — BUILD: TYPE HIERARCHY]**

"Headline: GRAND OPENING, 54 point, white, centered. Offer: 20% OFF, 28 point
gold. Details: 11 point, short lines — day, time, address. CTA: a cream button
— rounded rectangle — with brown bold text: Visit Us This Weekend. Footer:
small logo, phone, 8 point. Now align everything: Object > Align and
Distribute, center on one axis."

**[SCREEN CUE: Build the type blocks live; align.]**

**[20:00 — FLYER VS POSTER]**

"Quick note: a poster is the same idea, bigger and simpler. A3 on a wall is
read from meters away — headline 100 point plus, almost no detail text. Never
just enlarge a flyer; re-balance it for the distance."

**[23:00 — TWO EXPORTS]**

"One design, two files. File > Publish to PDF, PDF/X preset, bleed on — that
is for the printer. File > Export, JPG, 300 dpi — that is for WhatsApp. And
here is the step beginners skip: send the JPG to your phone. If the small text
fails at chat size, fix it now, not after printing 500 copies."

**[SCREEN CUE: Both exports; phone check demo.]**

**[26:00 — CLOSE]**

"Assignment: the UrbanNest Winter Sale flyer — full brief in
Daily-Assignment.md. Print PDF plus phone-checked JPG. Tomorrow: brochures,
letterheads, and the complete preflight checklist. Allah Hafiz!"