Day-22-Lesson.pptx — ARTTECHES Presentation View

ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY

ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
DAY 22 • M07
Flyers & Posters
Estimated time: 180 minutes
Instructor: Ali Akbar Shah

OBJECTIVES

OBJECTIVES
What You Will Learn

OBJECTIVES

OBJECTIVES
By the end of this lesson you can
Set up an A5 flyer document in CorelDRAW at 148 × 210 mm with 3 mm bleed
Structure a flyer message in the correct hierarchy: headline → offer →
Apply the 3-second test — headline readable at arm's length, one clear CTA,
Adapt a layout for viewing distance: hand-held flyer (A5) vs. wall poster
Prepare print images at 300 dpi and keep text readable over photos using
Export two correct versions from one design: print-ready PDF (PDF/X, CMYK,
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
Key Concepts

LESSON

LESSON
Overview
▸ Day: Day-22
▸ Module: M07 — Print Design
▸ Duration: 180 minutes (3 hours)
▸ Level: Intermediate
▸ Instructor: Ali Akbar Shah
▸ Primary tool: CorelDRAW (free alternative: Inkscape — notes where relevant)
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
1. Introduction — Why Flyers Still Work
▸ A flyer is a single printed page with one job: make a stranger stop, read, and act — visit, call, buy, or attend.
▸ Posters do the same job bigger, usually on a wall, read from 2–3 meters away.
▸ Restaurants, coaching centers, sale events, mosques announcing programs — all still use them, because a well-designed flyer in the right...
▸ Yesterday you learned print basics on a tiny card.
▸ Today the same rules scale up: an A5 flyer (148 × 210 mm + bleed), a clear message hierarchy (headline → offer → details → call to action),...
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
2.1 A5 with bleed: 154 × 216 mm
▸ A5 = 148 × 210 mm (half of A4). With 3 mm bleed on each side, set your
▸ Same rule as cards: backgrounds to the bleed edge, text inside a safe area
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
2.2 The 3-second test
▸ A flyer gets about 3 seconds of attention. In those 3 seconds the reader
▸ If your headline cannot be read from arm's length, the flyer fails — no
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
2.3 Message hierarchy: Headline → Offer → Details → CTA
1
Headline — the biggest text.
One promise or one announcement.
2
Offer / visual
the deal or the hero image that proves it.
3
Details — date, time, place, price — short lines, easy to scan.
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON

LESSON
2.3 Message hierarchy: Headline → Offer → Details → CTA (cont.)
4
CTA (Call to Action) — one clear instruction
"Call now", "Visit
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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PRACTICE

PRACTICE
Hands-On Practice

PRACTICE

PRACTICE
Step-by-Step Tutorial
1
File > New (Ctrl+N). Set units to mm on the property bar.
2
Expected:* blank document, millimeter units.
3
Layout > Page Size → custom
Width 154 mm, Height 216 mm.
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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PRACTICE

PRACTICE
Step-by-Step Tutorial (cont.)
4
Expected:* page = A5 + 3 mm bleed on each side.
5
Rectangle tool (F6)
draw 148 × 210 mm rectangle, no fill, red hairline
6
Draw 132 × 194 mm rectangle (8 mm safe each side), no fill, blue hairline;
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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PRACTICE

PRACTICE
Step-by-Step Tutorial (cont.)
7
Move both to a locked "Guides" layer (Window > Dockers > Object Manager).
8
Verification:* trim = 148 × 210 centered; safe = 132 × 194 centered.
9
Rectangle covering the whole page (154 × 216). F11 → CMYK
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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PRACTICE

PRACTICE
Practical Exercise — Do This Now
Setup (5 min): New document, mm, page 154 × 216 mm. Trim guide
Background (8 min): Full-bleed deep blue (F11 → C:95 M:75 Y:20 K:10).
Hierarchy (20 min):
Headline: "ADMISSIONS OPEN" — 60 pt bold white, centered on photo
Offer: "First Month FREE" — 30 pt bold yellow (C:0 M:15 Y:100 K:0)
Details (11 pt white, short lines): "Matric & FSc · All Subjects" /
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT

ASSIGNMENT
Your Assignment

ASSIGNMENT

ASSIGNMENT
Objective
▸ Design one A5 flyer and deliver it in both print and digital formats, exactly as a real client handoff requires.
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT

ASSIGNMENT
The brief (fictional client)
▸ "UrbanNest Home Store" (fictional) — Winter Sale.
▸ Offer: "Up to 40% Off Home Essentials".
▸ Feel: warm, modern, premium.
▸ Palette suggestion: charcoal + warm orange + white (set your own CMYK values).
▸ Event: 3-day weekend sale with store address and phone (invent plausible fictional details).
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT

ASSIGNMENT
Specifications
Size: A5 (148 × 210 mm), 3 mm bleed → working page 154 × 216 mm
Safe area: 5–8 mm inside trim for all important content
Hierarchy required: headline → offer → details → ONE call to action
Headline minimum 36 pt; body minimum 10 pt
Color mode: CMYK; hero image (if used): 300 dpi at print size, lawful
Two exports: print PDF (PDF/X preset) + digital JPG (150–300 dpi)
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT

ASSIGNMENT
Deliverables
GDM-D22-Assignment.cdr — source file
GDM-D22-Assignment-print.pdf — print-ready PDF/X with bleed
GDM-D22-Assignment-digital.jpg — JPG checked on a phone screen
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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QUIZ

QUIZ
Quick Quiz

QUIZ • 1 OF 4

QUIZ • 1 OF 4
Question 1
What working page size should you set in CorelDRAW for an A5 flyer with 3 mm bleed?
A
148 × 210 mm
B
154 × 216 mm
C
150 × 212 mm
D
210 × 297 mm
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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QUIZ • 2 OF 4

QUIZ • 2 OF 4
Question 2
What is the correct message hierarchy for a flyer?
A
Details → CTA → headline → offer
B
Headline → offer → details → call to action
C
Offer → headline → CTA → details
D
CTA → details → offer → headline
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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QUIZ • 3 OF 4

QUIZ • 3 OF 4
Question 3
Why should a poster use bigger type and fewer words than a flyer?
A
Posters are printed on cheaper paper
B
Posters are read from meters away on a wall, flyers are read in the hand
C
Poster printers cannot print small text
D
Flyers are always in black and white
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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QUIZ • 4 OF 4

QUIZ • 4 OF 4
Question 4
You place white text over a busy photo and it is hard to read. What is the professional fix?
A
Make the text smaller so it fits a plain spot
B
Add a dark/light transparent shape (overlay) behind the text
C
Change the photo to RGB mode
D
Export at lower resolution
ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY

OBJECTIVES

OBJECTIVES

LESSON

LESSON

LESSON

LESSON

LESSON

LESSON

LESSON

PRACTICE

PRACTICE

PRACTICE

PRACTICE

PRACTICE

ASSIGNMENT

ASSIGNMENT

ASSIGNMENT

ASSIGNMENT

ASSIGNMENT

QUIZ

QUIZ • 1 OF 4

QUIZ • 2 OF 4

QUIZ • 3 OF 4

QUIZ • 4 OF 4

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