# Daily Assignment — Day-01

**Module:** M02 — Design Fundamentals
**Instructor:** Ali Akbar Shah

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## Objective

Write a complete, professional design brief from a client scenario and
produce 3 concept sketches — proving you understand the design workflow
before touching any software.

## The Brief (Your Client Scenario)

> Ayesha is opening a ladies' clothing stitching shop called "Ayesha
> Boutique" in a busy market street. She needs a **shop sign board** and a
> **small price list card** to keep at her counter. Her customers are women
> aged 20–50 from nearby neighborhoods. She stitches suits, frocks, and
> bridal dresses. She wants the shop to look modern and trustworthy. The
> sign must be readable from the street.

## Specs

- Work on paper (A4 or notebook pages). No software required.
- Sign board sketches: landscape rectangles, roughly 3:1 ratio.
- Price list card sketches: small rectangles, roughly business-card shape.

## Deliverables

1. **A written design brief** with all 6 lines filled:
   - Client, Project, Audience, Message, Key requirements, Deliverables
2. **3 different sign board sketches** (rough is fine — boxes and lines).
3. **2 different price list card sketches.**
4. **A short selection note** (5–8 lines): which sign sketch and which card
   sketch you would present to Ayesha, and why each fits the brief.

## Submission Format

- Clear photos of your notebook pages (all sketches readable), OR
- Scanned pages in one PDF.
- Name your file: `Day01_YourName_Brief.pdf` (or `.jpg` photos in one folder).

## Evaluation Checklist (for self-check)

- [ ] Brief has all 6 lines, written clearly.
- [ ] Audience is specific (not "everyone").
- [ ] The 3 sign sketches look genuinely different from each other.
- [ ] The selection note connects choices to the brief, not personal taste.
- [ ] All pages are readable in the photos/scan.