ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- DAY 01 • M02
- What Is Graphic Design?
- Estimated time: 120 minutes
- Instructor: Ali Akbar Shah
ARTTECHES PRESENTATION WORKSPACE
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OBJECTIVES
- OBJECTIVES
- What You Will Learn
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OBJECTIVES
- OBJECTIVES
- By the end of this lesson you can
- Define graphic design in your own words — explain that it is visual
- Name at least five types of graphic design — for example logo design,
- Explain the difference between graphic design and fine art — state
- List the five steps of the professional design workflow in order —
- Write a simple design brief — given a client scenario (e.g. a tailor
- Analyze a real-world design — look at any flyer, sign, or packet and
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON
- LESSON
- Key Concepts
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LESSON
- LESSON
- 1. Introduction — Why This Matters
- ▸ Every day you see graphic design everywhere.
- ▸ The logo on your tea packet.
- ▸ The shop sign outside the bakery.
- ▸ A graphic designer made all of these.
- ▸ Graphic design is not about "making things pretty." It is about solving a communication problem with visuals.
- ▸ A shop owner has a problem: "People don't know my bakery exists." A graphic designer solves it with a clear, attractive shop sign.
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON
- LESSON
- 2.1 The Definition
- ▸ Message: What do you want people to know, feel, or do?
- ▸ Audience: Who are you talking to? Children? Shop owners? Brides?
- ▸ Visuals: Images, colors, shapes, and text arranged to deliver the message.
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON
- LESSON
- 2.2 The Main Types of Graphic Design
- 1
- Logo & Brand Identity Design
- Creating a logo and the visual style
- 2
- Print Design — Things printed on paper
- business cards, flyers,
- 3
- Social Media Design
- Posts, stories, and banners for Facebook,
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LESSON
- LESSON
- 2.2 The Main Types of Graphic Design (cont.)
- 4
- Packaging Design
- Boxes, packets, labels, and bags. The design must
- 5
- Advertising Design
- Billboards, shop signs, newspaper ads, and
- 6
- Editorial Design
- Books, magazines, catalogs, and reports. Long
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LESSON
- LESSON
- 2.2 The Main Types of Graphic Design (cont.)
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- UI Design (User Interface)
- Screens of apps and websites. Buttons,
- 8
- Motion Design — Designs that move
- animated logos, video titles,
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LESSON
- LESSON
- 2.3 Real Applications You Already Know
- ▸ The logo on a biscuit packet → logo & packaging design
- ▸ A restaurant menu → print & editorial design
- ▸ A shop banner announcing "SALE" → advertising design
- ▸ A wedding invitation card → print design
- ▸ A YouTube video thumbnail → social media design
- ▸ The screen of your mobile app → UI design
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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LESSON
- LESSON
- 2.4 Design vs. Art
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PRACTICE
- PRACTICE
- Hands-On Practice
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PRACTICE
- PRACTICE
- Step-by-Step Tutorial
- 1
- What is the MESSAGE? (What is it telling you?)
- 2
- Who is the AUDIENCE? (Who is it talking to?)
- 3
- What 3 colors does it use?
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PRACTICE
- PRACTICE
- Step-by-Step Tutorial (cont.)
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- What would you change to make it better?
- 5
- Client: Fresh Oven Bakery (new bakery)
- 6
- Project: Shop sign board
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PRACTICE
- PRACTICE
- Step-by-Step Tutorial (cont.)
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- Audience: Local families
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- Message: Fresh bread, cakes, biscuits — every morning
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- Key requirement
- Must be readable from across the street
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PRACTICE
- PRACTICE
- Step-by-Step Tutorial (cont.)
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- Deliverable
- One sign board design (size to be measured at the shop)
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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PRACTICE
- PRACTICE
- Practical Exercise — Do This Now
- Pick 3 different designed items from your home or street. They must
- For each item, fill this analysis table in your notebook:
- Grade each design with a score out of 10 for clarity of message.
- Redesign on paper (5 min): Pick the lowest-scoring item. Sketch a
- A completed analysis table for 3 items (all rows filled).
- 3 clarity scores with one-line explanations.
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ASSIGNMENT
- ASSIGNMENT
- Your Assignment
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ASSIGNMENT
- ASSIGNMENT
- Objective
- ▸ Write a complete, professional design brief from a client scenario and produce 3 concept sketches — proving you understand the design...
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
- ASSIGNMENT
- The Brief (Your Client Scenario)
- ▸ > Ayesha is opening a ladies' clothing stitching shop called "Ayesha > Boutique" in a busy market street.
- ▸ She needs a shop sign board and a > small price list card to keep at her counter.
- ▸ Her customers are women > aged 20–50 from nearby neighborhoods.
- ▸ She stitches suits, frocks, and > bridal dresses.
- ▸ She wants the shop to look modern and trustworthy.
- ▸ The > sign must be readable from the street.
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ASSIGNMENT
- ASSIGNMENT
- Specs
- Work on paper (A4 or notebook pages). No software required.
- Sign board sketches: landscape rectangles, roughly 3:1 ratio.
- Price list card sketches: small rectangles, roughly business-card shape.
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ASSIGNMENT
- ASSIGNMENT
- Deliverables
- A written design brief with all 6 lines filled:
- Client, Project, Audience, Message, Key requirements, Deliverables
- 3 different sign board sketches (rough is fine — boxes and lines).
- 2 different price list card sketches.
- A short selection note (5–8 lines): which sign sketch and which card
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QUIZ
- QUIZ
- Quick Quiz
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QUIZ • 1 OF 4
- QUIZ • 1 OF 4
- Question 1
- Which of the following is the BEST definition of graphic design?
- A
- Making beautiful pictures for fun
- B
- Using images, colors, shapes, and text to send a clear message to a specific audience
- C
- Drawing and painting by hand
- D
- Editing photos on a mobile phone
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QUIZ • 2 OF 4
- QUIZ • 2 OF 4
- Question 2
- A designer is making a box for a new brand of biscuits. Which type of graphic design is this?
- A
- UI design
- B
- Editorial design
- C
- Packaging design
- D
- Motion design
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QUIZ • 3 OF 4
- QUIZ • 3 OF 4
- Question 3
- What is the correct order of the professional design workflow?
- A
- Design → Brief → Research → Delivery → Feedback
- B
- Brief → Research → Design → Feedback → Delivery
- C
- Research → Design → Brief → Feedback → Delivery
- D
- Brief → Design → Research → Delivery → Feedback
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QUIZ • 4 OF 4
- QUIZ • 4 OF 4
- Question 4
- What is the main difference between graphic design and fine art?
- A
- Graphic design is always done on a computer; fine art is always handmade
- B
- Graphic design solves a client's communication problem; fine art expresses the artist's personal vision
- C
- Graphic design is easier than fine art
- D
- There is no difference
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NEXT
- NEXT
- Day Complete — Well Done
- ✓ You finished: What Is Graphic Design?
- ✓ All files for this day are in your Day-01 folder.
- ✓ Tomorrow: next lesson — keep the streak going.
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